From the very beginning of its activity Bernays makes valuable partnerships that give its students many opportunities to, following actual practices, learn from experienced Croatian and foreign professionals from the communications industry in over 60 institutions. During their practice, undergraduate students go to different media, while graduate students go into PR and marketing agencies and companies where they acquire practical knowledge needed for competent performance in the labour market after graduation. Bernays’ students go to practice during the summer semester, and the choice of institutions carries out through the traineeship marketplace according to their own preferences and depending on the study program.
Bernays’ system of mandatory student practice is one of the most important factors that distinguishes Edward Bernays College of Communication Management from other higher education institutions with similar programs of study. Aware that young people, in order to act competently on the labour market, need practical knowledge, Bernays included mandatory practice that enables students to find work in the profession already in their first year of study and, at the same time, combine successful study and work.