mr.sc. Sanja Rocco

Životopis

Mr. sc. Sanja Rocco je viši predavač i pročelnica Katedre za marketing Visoke poslovne škole Zagreb. Kao diplomirana arhitektica s dugogodišnjom praksom na području komunikacijskog dizajna, brojnih osvojenih nagrada i aktivnog bavljenja dizajnerskom profesijom (među ostalim i kao potpredsjednica međunarodnog savjeta dizajnera Ico-D), odlučila je proširiti svoja znanja te stekla znanstveni magisterij iz područja marketinga na Ekonomskom fakultetu sveučilišta u Zagrebu s temom Vizualni identitet proizvoda i njegov utjecaj na tržište. Objavila je niz znanstvenih članaka, a u središtu njenoga interesa je dizajnerska orijentacija koju proučava u okviru marketinga kao doktorski kandidat Ekonomsko-poslovnog fakulteta u Mariboru. Autorica je elektronskog udžbenika Upravljanje proizvodom, kreiranje marke i dizajn u izdanju VPŠZ-a. (izvor: VPŠZ)

 

Znanstveni radovi

 

  • Ivanda L., Rocco S. (2018). Disable(d) - Inclusion in Cultural Life of Croatia, 7th International MSphere 2018 Conference for Multidisciplinarity in Business and Science, Zagreb, 12.-14. 12. 2018. – Zbornik sažetaka (https://www.m-sphere.com.hr/book-of-abstracts ), (predavanje, međunarodna recenzija) Izabrani rad za časopis u pripremi: International Journal of Multidisciplinarity in Business and Science (IJMBS), No.8 (2019)

  • Rocco, S.; Pisnik, A. (2018): The Role of Design Orientation: The Managers' Perspective, 9th International Conference “An Enterprise Odyssey: Managing Change to Achieve Quality Development” organized by the Faculty of Economics and Business, University of Zagreb in May 2018 (selected paper, Book of Proceedings, available at: https://odyssey.net.efzg.hr/conference-proceedings).

  • Rocco, S. (2018). Communication by Design – (Miss)understanding the Purpose, preliminary communication, Communication Management Review, Vol.3, No.1, 2018, ISSN 2459-590X, DOI 10.22522/cmr20180131, UDK 7.05: 316.772, str. 102-116, (međunarodna recenzija, znanstveni rad)

  • Lulić, L.; Rocco, S.; Bartulović, K. (2016.): Identity and Branding of EU Cities – Investigating Attitudes of Croatian Students // Book of Proceedings, 14th International Scientific Conference on Economic and Social Development / Jovancai Stakic, Ana ; Kurecic, Petar ; Dobrinic, Damir (ur.). Varazdin, Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia ; University North, Koprivnica, Croatia ; John Naisbitt University, Belgrade, ISSN 1849-7535, pp 224-234

  • Rocco, S.; Pisnik, A. (2016): The Conceptual Framework for Integrating Market and Design Orientation within Marketing // Economic and Social Development, Book of Proceedings,13th International Scientific Conference on Economic and Social Development / Vrankic, Ilko ; Tomic, Daniel (ur.).Varazdin: Varazdin Development and Entrepreneurship Agency, Barcelona, ISSN 1849-7535, pp 515-525

  • Plečaš, K.; Rocco, S. (2016): CRM i izazovi pri implementaciji e-poslovanja u neprofitnoj organizaciji // Život u digitalnom dobu - Društveni aspekti, Druga međunarodna znanstveno-stručna konferencija iz marketinga i komunikacija ‘’Fedor Rocco’’, Zbornik radova, Grmuša, T., gl. ur. ; Rocco S., Zavišić, Ž. ; Šipić, N. (ur.). Zagreb : Visoka poslovna škola Zagreb s pravom javnosti, 2016. ISBN 978-953-57657-8-3, str 498-512

  • Rocco, S.; Zaninović, V. (2016): Komunikacijska strategija brenda na digitalnoj platformi: studija slučaja // Život u digitalnom dobu – društveni aspekti, Druga međunarodna znanstveno-stručna konferencija iz marketinga i komunikacija ‘’Fedor Rocco’’, Zbornik radova, Grmuša, T., gl. ur. ; Rocco S., Zavišić, Ž. ; Šipić, N. (ur.), Visoka poslovna škola Zagreb s pravom javnosti, Zagreb 2016. ISBN 978-953-57657-8-3, str. 120-137

  • Rocco S., Kašnar K. (2015): The Role of Visual Identity: Case study of a national airline company, Extended Abstract, 4th International M-Sphere Conference for Multidisciplinarity and Business 2015, Book of Papers, pp 357-361, ISBN 978-953-7930-08-0

  • Rocco S. (2015): Creative Design Thinking as a Managerial Approach, professional paper, Communication Management Forum 2015, Reconciling the Traditional and Contemporary: The New Integrated Communication, Proceedings, Selected papers, ISBN 978-953-58317-1-6, pp 334-348

  • Hodak Z., Hodak M., Rocco S. (2015): The Role of Integrated Marketing Communication in Cluster Development professional paper, Communication Management Forum 2015 – Reconciling the Traditional and Contemporary: The New Integrated Communication, Proceedings, Selected papers, ISBN 978-953-58317-1-6, pp 315-334

  • Rocco S., Pisnik, A. (2014): The Potentials of Design Orientation – Preliminary Reasearch, 3rd EBR Conference, Faculty of Economics University of Ljubljana, November 28, 2014, dostupno na: http://ebr.si/ocs/index.php/ebr2014/ebr2014/paper/view/19

  • Rocco S., Pisnik, A. (2014): Developing a Conceptual Model of Relationship between Market Orientation and Design Orientation, 5th EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets, University of Economics in Katowice- Poland, September, 2014 Book of Proceedings, ISBN: 978-83-7875-210-3, pp.177-184

  • Hodak, M., Rocco, S., Gerić, T. (2014): Marketing Communication in Crisis, VII. International Conference Crisis Management Days, Veleučilišta Velika Gorica, ISBN 978-953-7716-56-1, UDK 005.334(497.5):339.138 , str. 825-836

  • Rocco S., Kranjec, M. (2013): Recognition of Croatian Products and the Influence of Colours, 1st International Conference Fedor Rocco, Visoka poslovna škola Zagreb, Book of Proceedings, ISBN 978-953-57657-3-8, UDK 658. 8:7.05(497.5) 658.8:366.64(497.5), pp 61-75)

  • Rocco S., Barbić, N. (2013): Sustainable Tourism for Better Life: Revitalization of Abandoned Villages in Croatian Islands, M-Sphere International Conference, Dubrovnik, Book of Proceedings 2013, ISBN 978-953-7930-03-5, pp 231-240

  • Rocco S., Šipić N. (2013): Creative Approach in Designing Family Hotels in Croatia, International ICEL Conference, Zagreb „Učenje za poduzetništvo“ znanstveni časopis ICEL3 konferencije, Visoka škola N.Š. Zrinski, ISSN 1848-1264, UDK 33:37, Volumen 3, Broj 1, pp 143-154

  • Rocco S., Hodak M. (2013): The Crisis and Competitiveness of Croatian Products in EU, professional paper, Book of Proceedings, 6th International Conference Crisis Management Days, Veleučilišta Velika Gorica, UDK 005.332.4:005.71-022.51(497.5:4-6EU), 005.332.4:005.71-022.55(497.5:4-6EU) 005.334:005.332.4(497.5:4-6EU) , str. 760-779

  • Rocco S., Hodak M. (2013): Innovation by Design: Bringing Design into the Focus of SMEs, scientific paper, Proceedings e-book, 23th CROMAR Congress Marketing in a Dynamic Environment – Practical and Academic Insights, Lovran, Rijeka University Library CIP No 130315099, ISBN 978-953-7842-18-5., pp. 521-536

  • Rocco S., Hodak M. (2012): Design of the Hotel Tourism Product in Croatia - Research in the SME Sector, scientific paper, e-book "Marketing Challenges in New Economy", (selected papers), J. Dobrila University, Department of Economics and Tourism Dr Mijo Mirković, Pula

  • Rocco S., Hodak M. (2011): Design of the Hotel Tourism Product in Croatia - Research in the SME Sector, scientific paper, Book of Proceedings, 22th CROMAR Congress "Marketing Challenges in New Economy",Pula; ISBN: 978-953-7498-45-o (SJDPU), p. 93-95

  • Rocco S. Hodak. M. (2008): Innovation as the Basis for Strategic Development of Small Entrepreneurships, priopćenje na međunarodnom znanstvenom skupu, Zbornik InCoDe -International Innovation Conference for Cooperation Development, Pecs

  • Rocco S., Hodak M. (2008): “Teaching Design and Design Skills in Business Educational Institutions in the Republic of Croatia”, priopćenje na međunarodnom znanstvenom skupu, Zbornik radova, Marketing Theory Challenges in Transitional Society - 2nd International Scientific Conference, Ekonomski fakultet Sveučilišta u Zagrebu

  • Rocco S. (2006): Communication through visual language: Croatia as a tourist destination – Case Study, pregledni članak, International Journal of Management, Vol 8./2, Glouchestershire;

  • Rocco F.; Rocco S. (2005.): “Utjecaj tržišta i procesa globalizacije na razvoj Hrvatske i njen imidž”, priopćenje na međunarodnom znanstvenom skupu, Zbornik radova XIX. Kongresa Cromar, Zagreb

  • Rocco S. (2003): Grafički standardi u funkciji marketinga, pregledni članak, časopis Tržište, god. XV., broj 1-2, izdavač CROMAR, Zagreb, str. 35 – 52.; časopis TRŽIŠTE referirao se u vrijeme objavljivanja ovog članka u više međunarodnih sekundarnih baza podataka, među kojima je i CAB Abstracts International

  • Rocco, S. (2003): Vizualni identitet kao dio tržišnog identiteta, magistarski rad, mentor G. Keller, Ekonomski fakultet Sveučilišta u Zagrebu

  • Rocco S. (2001): Vizualni identitet hrvatskih institucija, priopćenje na znanstvenom skupu.Zbornik radova XVII. kongresa CROMAR-a, CROMAR/Udruga za marketing istarske županije, Pula, str. 119-126.

 

 

Znanstveni časopisi s međunarodnom recenzijom

  • Rocco, S. (2018). Communication by Design – (Miss)understanding the Purpose, preliminary communication, Communication Management Review, Vol.3, No.1, 2018, ISSN 2459-590X, DOI 10.22522/cmr20180131, UDK 7.05: 316.772, str. 102-116, (međunarodna recenzija, znanstveni rad)

  • Rocco S., Pisnik A. (2016). Focusing on the Customer: Relationships between Design and Market Orientation, International Journal of Innovation and Economic Development, Vo.2, Issue 4, ISSN-1849-7020, October 2016, str. 7-16, www.researchleap.com, URL: http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.24.2001, DOI: 10.18775/ijied.1849-7551- 7020.2015

 

Stručni udžbenici, radovi, članci i studije:

  • Rocco, S. (2015): Upravljanje proizvodom, kreiranje marke i dizajn, recenzirana elektronska skripta za kolegij Politika proizvoda i dizajn, Visoka poslovna škola Zagreb, ISBN 978-953-57657-5-2