How foreign business companies perceive Croatia, we will be able to learn more from the representatives of Tele2, Uber, Dukat, and DoubleTree Hilton.
The theme of the second roundtable, that will be held on 10 on the international scientific conference organized by Edward Bernays University´s colleagues and partners, is “How Multinational Companies See Croatia in an International Environment“. A few topics being discussed are whether Croatia is a destination and portrays a market that is interesting to foreign companies, whether companies are involved with Croatian culture and customs, the kinds of business perceptions that exist in Croatia, whether foreign countries like to promote their products in Croatia, and more about the country´s foreign markets and the perception of Croatia in the eyes of the international public. Those topics will be explained from the perspectives of world famous successful and companies – Viktor Pavlinić, the CEO of Tele2, Davor Tremac, the CEO of Uber for Southeastern Europe, Marek Warzywoda, the director of Dukat, and Josipa Jutt Ferlan, the CEO of DoubleTree Hilton Hotel.
CMF 2019 will be held on Friday and Saturday 10 & 11 May. Bernays' conference will gather 200 participants, 140 exhibitors, and many experts and scientists. This year, the conference is about finding a common denominator for the concepts of communication, tourism, national culture and branding. The conference wants to offer insight on the issues that often appear in public discourse – to what extent is communication really a key factor in establishing a national homeland and to use their own strengths the heighten its promotion throughout the world. You can find the complete Communication Management Forum program at commforum.hr.