Romana Lekić, PhD, key communication skills expert in INNOCULTOUR project

The goal of "INNOCULTOUR - Innovation and promotion of Adriatic cultural heritage as a tourism industry driver" project is to revive and popularize less known cultural heritage sites.

05. July 2018.

Through active participation by representatives of creative industries, local people and stakeholders who play a role in the management and promotion of these localities, INNOCULTOUR will implement a promotional campaign targeting the young population interested in experiencing the cultural heritage and its hidden potentials. Best Practices for Successful Promotion of Cultural Heritage Sites with Related Tourist Facilities will be applied and will include the use of innovative smart ICT tools and the implementation of virtual marketing campaigns through social networks. The joint challenge of all partners through the project contributes to reducing the impact of seasonality, prolonging the tourist season and diversifying tourism offer.

The project "INNOCULTOUR - Innovation and promotion of Adriatic cultural heritage as a tourism industry driver" is funded by the European Union fund from the Interreg Cross-Border Cooperation Program Italy - Croatia 2014-2020. Partners from Italy and Croatia participating in the project include - DELTA 2000 Development Agency (Emilia-Romagna region, IT), Veneto Region, JU RERA S.D. for the coordination and development of the Split-Dalmatia County and the Natural History Museum of Rijeka. Project activities will begin in early autumn 2018, and will include activities on Hvar and Split, as well as a meeting with partners in Venice. The planned completion of the project is expected in the spring of 2019, when a final conference will be held in Split.