The Erasmus+ programme is focused on strengthening the knowledge, skills and employability of European citizens, as well as to advance education, training and activities related to youth and sport. It was named after Erasmus of Rotterdam (1466 – 1536), the well-known humanist, philosopher, writer, teacher and theologian, who was active in France, Belgium and Great Britain.
Erasmus+ was conceived with the objective of contributing to the development of Europe as an advanced knowledge society. In achieving this objective, the Erasmus programme encourages:
Strengthening higher education in Europe
Increasing student and staff mobility
Increasing the possibilities for the development and transfer of innovations in higher education
Strengthening cooperation between higher education institutions in Europe
Strengthening cooperation between the commercial and education sectors
Increasing the compatibility of qualifications in higher education institutions.
The academic mobility that is encouraged by means of Erasmus provides individuals the possibility of experiencing studying, working and living in a different academic, cultural and social environment. As a result, individuals who are mobile increase their chances of finding employment and their competitiveness on the labour market.
Mobility, as part of the Erasmus+ programme, takes place exclusively on the basis of inter-institutional agreements between higher education institutions, which must have been awarded the Erasmus changer for Higher Education, consists of the following:
Student mobility for studies
Student mobility for traineeships
Staff mobility for teaching
Staff mobility for training
ERASMUS ON THE EDWARD BERNAYS COLLEGE OF COMMUNICATION MANAGEMENT
In December 2014, the Education, Audiovisual and Culture Executive Agency (EACEA), a part of the European Commission in Bruxelles, awarded the Edward Bernays College of Communication Management the Erasmus Charter for Higher Education (ECHE - 270315-EPP-1-2015-1-HR-EPPKA3-ECHE; ERASMUS ID: HR ZAGREB23).
The Erasmus Charter for Higher Education (ECHE) opens up new possibilities for strengthening cooperation between higher education institutions in Europe. The ECHE is a precondition for participating in Erasmus activities such as: student mobility for studies and traineeships, mobility of academic and non-academic staff for teaching and training, exchange of guest lecturers, attending training courses, workshops and conferences.
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Dekan Bernaysa doc. dr. sc. Damir Jugo moderirao je panel na #KOMferencija na kojem su sudjelovali Fabris Peruško, izvanredni povjerenik za Agrokor, Davor Tremac, generalni direktor Ubera za jugoistočnu Europu, Viktor Pavlinić, predsjednik Uprave Tele2 Hrvatska, i Damir Vanđelić, predsjednik Uprave Croatia osiguranje. U okviru panela „Tko je kriv kad komunikacija završi loše?“ raspravljali su o vrijednosti odnosa s javnošću i ulozi PR stručnjaka u kompanijama koje vode, njihovoj uključenosti u procese donošenja odluka, slobodi rada i slobodi koju daju svojim #PR stručnjacima i savjetnicima u kreiranju komunikacije. Zaključci su ohrabrujući: svoje PR-ovce uključuju u gotovo sve aktivnosti, ne mogu zamisliti da bez njih upravljaju kompanijom, a istovremeno priznaju da je eventualna krivnja za loše poteze uvijek na njima, prvim ljudima kompanija. 📸 @_huoj #bernays #university #college #students #PR #communications #management #tourism ••••••••••••••••••••••••••••••••••••••••••••••••••• #PreuzmiInicijativu #NaBernaysuMoguViše