Media Education and Protection of Children's Rights Conference


Inspired by issues of correlation of media and children in Croatia, Edward Bernays University College and the Association for Communication and Media Culture (DKMK) jointly organised the conference entitled “Media Education and Protection of Children's Rights”. The main emphasis of the conference held on 8 December 2017 was on the importance of media literacy and media education in the 21st century. The central event of the scientific conference, the round table, brought together the leading experts in the field of media literacy and protection of children's rights. Participating in the round table were Associate Professor Nada Zgrabljić Rotar, PhD (Croatia Studies, University of Zagreb), Maja Flego, dipl. paed., (Office of the Ombudsman for Children), Arijana Mataga Tintor, PhD (Department for Pre-school Education, Education and Sport of the City of Velika Gorica) and Assistant Professor Igor Kanižaj, PhD (Faculty of Political Science, University of Zagreb), who held a constructive discussion on the topics of representation and research of media in Croatia’s education system, the importance of critical thinking and creating their own media content.

The conference also opened a number of issues related to the insufficient level of media literacy, and the focus of discussion was also the protection of children's rights in the media, the promotion of children's rights in the media, and the educational role of the media. The aim was to further emphasise the importance of media literacy, since the objective of the scientific conference was to raise awareness to protect children from negative content in the media, the most prominent role being assumed the parents, followed by teachers in kindergartens, primary school teachers and teachers of the Croatian language, responsible for the media literacy of children in Croatia. At the scientific conference organised by Bernays and DKMK, the results of a total of 34 scientific papers were presented, which suggests that, nowadays, timely and effective access to the media literacy of children and young people is much needed and that we should not wait for change, but act. Working on the research presented at the conference were 70 authors, whose research papers are to be published in the Conference Proceedings.