In addition to organising its own international scientific conference, Communication Management Forum, and the publication of the international scientific journal Communication Management Review, by co-organising various scientific conferences, Bernays promotes scientific thought while at the same time providing its contribution to the development of science.
One of the conferences in which Bernays participates as co-organiser is the regional scientific conference OFEL, dedicated to corporate governance and management, bringing together a large number of foreign experts from around the world.
The topic of the fourth edition of the conference, held on 15 and 16 April 2016 at the Department of Economics and Business, University of Dubrovnik, was “New Governance for Value Creation: Towards Stakeholding and Participation”. A specific feature of the fourth OFEL Conference is that, for the first time, it introduced a session devoted to communication, as part of which research papers were devoted to the topics of corporate communication, communication management, crisis communication, social networks in organisations, mass media, organisational culture and shaping the image of the organisation, integrated organisational communication, strategic communication and communication tools and techniques in organisations.
Full research papers from the conference were published in the Proceedings, which are available in Bernays’ library.
The conference brought together the world's leading experts in economics, management, and entrepreneurship, and its keynote speaker was Prof Alessandro Zattoni, PhD from the Guido Carli Free International University of Social Sciences, who held a lecture on “Corporate Governance: Encouraging the Effective Creation of Value and Promoting an Equitable Distribution of Value“.
OFEL Conference 2016 was held under the auspices of the President of Croatia, Kolinda Grabar Kitarović, and the Ministry of Science, Education and Sports.