Words of Welcome from the Dean

Dear Visitors, Colleagues, Partners and Students,

welcome to the website of Edward Bernays University College, one of the youngest and most innovative higher education institutions in Croatia!

Pozdravna riječ dekana Damir Jugo

Our success story began in 2013 when Bernays was founded as the first study programme in this part of Europe, providing students with comprehensive specialised education in the field of communication management and public relations. Founding Bernays with the aim of premium education of future employees and generating added valued to the national and international market, from the very first day, we have aligned our study programmes to the minutest of details with the requirements of the business community. This was recognised so far by over 550 of our students who, together with 150 esteemed lecturers from academia and the business world, as well as over 100 local and foreign partner organisations, represent Bernays’ greatest ambassadors, promoting our values where it is most important, in the market. In only a few academic years, we have grown into a true academic centre of the communications industry in Croatia. Our development was accompanied by significant international academic, professional and publishing achievements, as well as numerous awards and recognitions from the academic community, professional associations and many professional partners from practice.

The second exceptionally important step in our development was taken in 2017. After thorough analyses of market needs, global best practices and trends, we obtained licenses from the Ministry of Science and Education to establish two new tourism study programmes, areas where Croatia chronically lacks a quality and educated labour force. The tourism study programmes, both at the undergraduate and graduate levels, represent superior quality in the sense of tourism and higher education, with special emphasis on one of the fundamental characteristics of Bernays – innovation in every sense!

Our mission is to completely educate students to independently enter the labour market and, with the impressive experience gained in work placements during their studies, to be able in the shortest possible period of time to join the daily rhythm of any company or organisation. With this thought in mind, Bernays is constantly expanding its network of partner institutions from the real sector, in which our students gain essential practical experience, thereby actively conducting the dual mode of education. A high 25 percent of our students, thanks to Bernays’ innovative model, were hired permanently in partner organisations, even before graduating. This impressive figure is an additional incentive to continue with developing and strengthening partner relationships in leading representatives of the economy.

We will continue to develop Bernays and do everything we can to provide out students, in additional to top-notch theoretical knowledge, with direct contact with the business world and potential employers, where they will have an opportunity to start, continue or build their careers and make them even more successful. The experience of the founder and leadership of Bernays, lecturers from the academic world and from practice, individual approach to every student, cooperation with leading international higher education institutions, and, finally, a strong emphasis on combining practical knowledge and the learning process with the labour market are a guarantee of a superior education that will, undoubtedly, open the right door and allow you to confidently enter the challenging communications and tourism market in Croatia and the region.

I am sure that you will find everything you need in our study programmes to become a recognised, competent and competitive participant in today’s demanding market.


 We await you at Bernays!


 Assistant Professor Damir Jugo, PhD