Bernays Forum 2023

Communicating & Leading – the Culture of Change
Bernays Forum 2023

Change is an inevitable part of the modern world. Various social challenges that everyone faces, such as pandemics, threats to democracy, economic or climate crises, encourage individuals, organizations and society to adapt and change established patterns. This is precisely why it is important to understand the dynamics of change in order to build a system for effective management of it. Communication sciences and leadership are two important disciplines that play a vital role in facilitating and managing change, both at the organizational and societal levels. At the organizational level, effective communication and change management can lead to improved organizational performance, employee morale and stakeholder satisfaction. The Conference Communicating & Leading – the Culture of Change thus aims to explore the phenomenon of change, focusing on the communication aspects of it, but also the way in which leadership can and should manage change.

With the conference, we would like to explore the following key goals and offer relevant recommendations that will facilitate carrying and managing the change

  • Examine how communication and leadership can be used to initiate and implement change.
  • Identify key challenges in change management and communication and how to overcome them.
  • Investigate the role of communication and management in creating a positive organizational culture that supports change.
  • Discuss the impact of change on stakeholders and how communication and leadership can address their concerns.
  • Provide a platform for scientists, practitioners and stakeholders to share their experiences and insights into leadership and communication of change.

The Communication & Leadership conference - bearers of the culture of change will be held on December 8 and 9, 2023, on December 8 at Branimir Mingle Mall, Cinestar in Zagreb, and on December 9 at the premises of the Edward Bernays University. We invite all potential participants to register their participation by sending an abstract of up to 300 words. Details on registration and participation can be found in the category Participation and important dates.

Organizer: Edward Bernays University of Applied Sciences

Partner: Millenium Promocija d.o.o.

Program Committee

Organizational committee

The summary in Croatian and English should contain up to 300 words describing the tasks, objectives and content of the presentation, an overview of the results of recent research and the conclusion of the presentation. 5 keywords should be listed below the summary. The text can be in Croatian or English, Times New Roman font, size 12 with 1.5 spacing. Before the text of the abstract, the names of the authors (maximum three), the level of education, the name of the institution should be mentioned.
October 30, 2023 - deadline for submission of topics and submission of abstracts
November 21, 2023 – confirmation of acceptance of abstracts
November 28, 2023 - deadline for registration
December 8th & 9th 2023 – conference
Summer 2024 - deadline for submission of complete works
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