Why are we called Edward Bernays?
With the name of our higher education institution, we paid tribute to the founder of the public relations profession. Edward Bernays University of Applied Sciences is truly the first higher education institution in Croatia that made a concrete shift in the higher education of future public relations specialists. Bernays was the first institution to unite undergraduate and graduate levels of education, offering students comprehensive higher education in the field of public relations, which was the only study programme offered at Bernays at the time. From the first day, Bernays has been a domestic higher education brand that, with the personal consent of Edward Bernays' daughter, Anne Fleischman Bernays, an American writer, editor and professor at Harvard University’s Nieman Foundation, bears the name of the famous pioneer of public relations.
How did Bernays come about?
Bernays was founded in May 2013 by a group of prominent individuals from academia and the business world with a vision of creating an innovative, flexible and modern higher education institution whose graduates will become competitors to older colleagues during their studies and be ready to work independently in their profession. The idea to found Bernays arose from a practical entrepreneurial view of the potential of the development of the labour market and was based on the fact that the education system at the time could not place a sufficient number of quality-educated experts on the market within an acceptable period of time and that, after graduating from higher education, employers needed to invest further time to train them for working independently in the market. Bearing the above in mind, Bernays tried to optimize the relationship between the quality of education and optimizing the time required for independent work to the maximum – and it was successful!
